Cyber-Bullying and Cyber-Bating - Specific Issues of Generation Z Assignment

Cyber-Bullying and Cyber-Bating - Specific Issues of Generation Z - Assignment Example As a function of understanding all of these determinants, the following analysis will engage in something of a cause and effect analysis of bullying. It is the aim of this section that through such analysis the reader can gain a more informed and rational understanding of how cyber-bullying impacts upon the development and prospects of the individual who suffers from it. Likewise, the second portion of this analysis will focus on a new trend that has come to be known as â€Å"cyber-bating†; a technique that is used to prompt a teacher or authority figure past the threshold of anger and then record this demonstration of frustration as a means of degrading or humiliating them. All of this has come to be a core concern; especially with respect to Generation Z – commonly referred to as the cohort of individuals born after the Millennium. Firstly, the causes of cyber-bullying are various. Much of the existing scholarship points to the fact that existing social issues, dynamics, and the willingness to have a level of power over another individual oftentimes prompts a would be full to engage in the process from the very beginning. However, it is also understood that unhealthy family relationships or issues that are unaddressed/traumatic oftentimes contribute to encouraging bullying behaviour as a means of passing the pain and hardship on to another individual. Sadly, as a result of this flawed and inappropriate view of the world, bullies have a lasting impact with respect to the way in which individuals live their lives. For instance, pervasive bullying has been effectively linked to low levels of self-esteem or self-confidence. Further, this is something of a slippery slope due to the fact that individuals experience a particularly low level of self-confidence are oftentimes picked on even more and bullied by other individuals; due to their nonconformity.  Ã‚  

The Reason for the Shift from Transactional To Relationship Marketing Essay

The Reason for the Shift from Transactional To Relationship Marketing - Essay Example This paper illustrates that strategies harnessed by relationship marketers to achieve their goals include focussing on retaining customers and long-term view of business relations as shown by Jaguar Land Rover Plc, focus on providing value to the customers as depicted by Mercedes-Benz, emphasizes on the provision of great service to clients as depicted at Starbucks. There is also an emphasis on quality relationships and customer contact through social media, email and text messages with this strategy exemplified by Starbucks and Costa Coffee. Business to business (B2B) approach of relationship marketing between one firm to another and focuses on the features of the product and there is the lack or very little personal emotion between the representatives of the two organizations involved. The operational guidelines of the business are the main emphasis for understanding through searching more information on the organization, and there is the requirement for marketing to be in-depth in business to business marketing. The effectiveness of marketing is dependent on the ability of the product to save time, resources, and money. On the other hand, relationship marketing approaches on business to consumer is giving a focus on product benefits and decisions have the personal emotional attachment. The message has to be short and less informed, focus on product benefits, and getting right to the point. Purchasing decisions by consumers base more on emotion.